Every brand has a story to tell, a unique journey to share. Together, let’s weave a narrative that is not only just heard, but felt and remembered, elevating your brand, products and services to new heights, crafting a legacy of success and impact.

Elevating Purpose-Driven Brands with Measurable Impact.

With a rich tapestry of over 20 years in strategic communications in the USA and Europe, we are dedicated to elevating your brand with a focus on tangible, measurable results. Our approach is a unique blend of creativity and precise analytics. This fusion has consistently led to strategies that boost client ROI-often by a ratio of 5:1, and in notable instances, soaring as high as 9:1. At our core is a deep-seated passion for developing branding, marketing and communications strategies. We delve deep into the heart of your brand, products and services, developing strategies that resonate with your target audience. From the initial concepts to the final execution, every step is carefully designed to not only engage but also convert. Whether it’s launching a new product, invigorating a service, or redefining an existing offer, our strategies are tailored to ensure maximum impact. Our mission extends beyond the conventional. It’s about giving voice to the innovators and change-makers we partner with, amplifying their impact on a global canvas.

Empower: Uncovering Potential

Discover the power of insight-driven strategy. With a foundation built on comprehensive research and deep industry analysis, we empower companies to uncover their cores strengths and potential. This first stage sets the foundation for impactful and sustainable growth.

Services include:

  • Market/ Target Audience/Competitor Research & Analysis

  • Stakeholder & Audience Engagement Strategy

  • Change Management Planning

  • Brand, Marketing & Content Audits

  • Workshop Facilitation for Strategic Alliance/Stakeholder Engagement

  • Project & Risk Planning

Express: Crafting Your Story

Transform insights into compelling narratives. This phase is all about expressing your brand’s unique voice through targeted messaging and strategic communications. From internal alignment to external appeal, your story will be tailored to resonate with the right audience.

Services include:

  • Brand Messaging & Positioning

  • Media and Promotional Planning

  • Social Media Planning

  • Editorial Planning

  • Content Creation for Digital, Social & Traditional Media

  • Communications Strategy and Planning (Internal & External)

  • Project Management

Elevate: Achieving New Heights

Elevate your company to its fullest potential. In this final phase, we leverage the groundwork laid by Empower and Express to launch your business into new realms of success. This is where strategic planning meets execution, driving measurable results and sustainable growth.

Services include:

  • Strategic Marketing Campaign Execution

  • Media & Promotional Execution

  • Communications & Content Strategy Implementation

  • PR, Events & Community Outreach Execution

  • Analytics & Performance Measurements

Excellence In Impact.

  • "It’s been a great pleasure working with Shannon on our strategy and branding. Through the course of our collaboration, Shannon demonstrated outstanding skills, especially on: Strategic thinking: she gathered and analyzed complex technical and market data to help us to develop data-driven, effective brand positioning and identity. Leadership: she built positive relationships with each member of our executive team, working collaboratively with our diverse team to develop and align our brand strategy with the overall goals of our organization. She led us through a brand strategy workshop and various exercises in order to develop our vision, mission, brand pillars, value-propositions and overall brand platform. Focus on results: the strong branding platform she developed for us serves as a framework for all other marketing and strategic activities, which are aligned. Our marketing communications is strong and our focus is aligned as a result of her work."

    — Alexandre Laybros

    Co-Founder, WattAnyWhere (Switzerland/France)

  • “I am so grateful for the exceptional work that Shannon has done supporting First Book with refining our brand messaging and strategic planning for our upcoming brand refresh. She has laid out a clear path to an otherwise daunting process. Her expertise, creative approach and strategic thinking have been instrumental in helping us to navigate this critical process in a way that will have significant impact on our success.”

    — Lisa Herling

    Vice President Marketing and Communications, First Book (USA/Canada)

  • “It is with great pleasure I recommend the services of Shannon Brennan for communications, marketing and brand strategy. Our engagement with Shannon began when we hired her to manage our statewide advertising and promotion for over 250 restaurants during Arizona Restaurant Week. Her detailed, results-driven work led us to expand the partnership. It evolved to encompass creative content and design, printing, development of both internal and external collateral and support in various other initiatives including Arizona Breakfast Weekend, the Foodist Awards, ARA Golf Classic and the ARA Digital Magazine. Through innovative approaches, we achieved significant outreach. Shannon multiplied our reach substantially and took us to the next level of success. This included creative contests, leveraging social media, digital platforms, value-ad negotiations, and unique strategies. Shannon positively engaged with multiple stakeholders, internally and externally. She included stakeholders, such as restaurants in promotions for our initiatives, increasing their satisfaction and driving their sales. In short, I am grateful to have the talent of Shannon at such a critical time for our association. Her integral part in our organization continues to help us succeed today.”

    — Steve Chucri

    President and CEO, Arizona Restaurant Association